The problem
Visitors become customers. Attribution doesn't survive the trip.
You run campaigns. People click, browse, leave, come back, and eventually convert. Somewhere in that path, the connection between “which channel earned this” and “who actually converted” gets lost — and it gets lost quietly, which is what makes it dangerous. Nobody gets an alert when attribution breaks. The CRM field just says “Direct,” and everyone downstream assumes that’s the truth.
The $240 ad click that earned this lead is invisible. Nobody was alerted.
Why attribution breaks
GA4, your CRM, and yourad platforms don't agree —and none of them are lying.
Analytics counts visits, not leads.
GA4 tells you traffic happened. It doesn't tell you which visit became the lead sitting in your CRM right now.
UTMs don't survive the journey.
A visitor clicks an ad, leaves, comes back three days later on a different device, and fills out your form. The campaign that earned them is gone — replaced by "Direct."
Every platform reports its own version of the truth.
Google Ads says it drove the conversion. LinkedIn says the same thing. Your CRM says neither — it says Direct, because by the time the form was submitted, the evidence was already gone. They're not wrong; they just each only saw their own slice.
The cost
When attribution breaks,marketing decisions becomeguesses wearing a spreadsheet.
If you can't tell which channel is actually working, every budget decision — renew this campaign, cut that one, shift spend here — is a guess dressed up as a decision. The cost isn't abstract; it's the ad spend you keep putting behind a channel that looks fine because the alternative "looks worse" only because its wins aren't being counted.
The solution
AttribuLead preservesattribution — and explains it.
AttribuLead classifies every visit into a channel the moment it happens, locks that source to the visitor so a later direct return doesn't erase it, and attaches a confidence score with the plain-language reason behind every decision. Not a black box: you can see exactly why AttribuLead decided what it decided, on every lead.
The first real source a visitor arrives with is the one that gets credit — by default, on every plan, for as long as you choose.
How it works
From first click to a decisionyou can actually defend.
AttribuLead classifies every visit into a channel the moment it happens, locks that source to the visitor so a later direct return doesn't erase it, and attaches a confidence score with the plain-language reason behind every decision. Not a black box: you can see exactly why AttribuLead decided what it decided, on every lead.
The proof
Every lead arrives with its evidence.
| Lead | Channel | Campaign | Confidence |
|---|---|---|---|
| sarah@brightlane.co | Paid Search | brand-q3 | 96% |
| m.okafor@driftwell.io | AI Referral | — | 92% |
| jenna@thistlefarm.com | Organic Search | — | 94% |
| dev@corvidapps.com | Paid Social | li-retarget-2 | 78% |
Works with what you already run
Built for WordPress. Ready for WooCommerce, Easy Digital Downloads, and HubSpot.
WordPress-native
Runs inside your install, not a hosted platform bolted on top.
WooCommerce & Easy Digital Downloads PRO
Purchases attributed automatically to the channel that produced them.
HubSpot PRO
Attributed leads delivered with source context intact, monitored through Sync Center.
Any form
Gravity Forms, Contact Form 7, HubSpot forms, or any HTML form.
Runs natively inside WordPress. Nothing leaves your database.
No external API. No third-party processor. Attribution is captured, stored, and reported on your own server — a compliance answer most SaaS attribution tools structurally can’t give, because their business model requires your data to leave your site. The only outbound connection is the CRM sync you explicitly configure.
Free vs Pro
Start free. Upgrade when attribution gets financially consequential.
Free: Learn where your leads come from. Pro: Connect marketing to customers and revenue.
Free Forever |
Pro Annual license |
|
|---|---|---|
| Channels, sources, campaigns, landing pages | ✓ | ✓ |
| Confidence-scored leads | ✓ | ✓ |
| AI referral recognition | ✓ | ✓ |
| WooCommerce / Easy Digital Downloads revenue attribution | — | ✓ |
| HubSpot sync + Sync Center | — | ✓ |
| See the full comparison → | Install Free | Get Pro |
FAQ
Questions, answered.
Stop guessing where leads come from.
Install the free plugin today. Upgrade when you’re ready for the full intelligence layer.
Your data stays on your server · Set up in about 15 minutes